Case Study-How Four Bloggers are Closing Sales moderated by Jay Thompson
Examples of actual business received from the blog.
Linda Davis had a client select her because they liked a post she did about her cat.
Teresa Boardman receives clients from a post she did on satalite dishes on condos.
Laurie Manny has clients who say "I have been reading you since...."
Mary Pope-Handy writes about her neighborhood. when she had to take time off for her family, her blog carried her business.
Clients may not comment on your blog.
Laurie found at one time in her career she was working with not the type of client she prefers. She decides what types of clients she wants to attract and targets that in her writings. she is currently targeting buyers instead of listings.
Mary is targeing "the sweet spot" which is approx 1-2 mil in her town where the highest listings are around 18 mil. she promotes "helping nice folks buy and sell homes".
if you write about foreclosures you'll attract foreclosures. if you write about luxiry homes, you'll attract luxury homes...don't write about what you don't want.
Linda blogs about an hour a day (more on weekends) and does a weekly update of the RE community, on Friday she features a photo and her assistant may write a guest post.
Mary writes about her town of Los Gatos including reviews of local shops oe services and photos of the town. people fall in love with her town and learn more about it from her blog. she is attracting a lot of relo business.
Teresa recommends taking pictures and posting the. [NOTE: watch for a follow up post on flicker].
Linda recommends that you write true to yourself. your blog needs to show your personality so consumers know who you are...for the same reason you shouldn't use a photo that doesn't look like them.
Find something you enjoy writing about.
Stumble It!
