If you're in the real estate industry and social media, you may be aware of a lawsuit that has been filed by a local (Washington State) marketing company against a nationally known blogger for trademark infringement. This is over a zebra. Even if the Denise Lones of The Lones Group is victorious in court, bloggers from across the country and outside of the real estate sphere are talking about this case.
I don't know Denise and I have just barely met Daniel (the defendent) and know of him though social media venues. From what I know of Daniel, I highly doubt he intentionally did anything to Denise nor did he cause her damages. I'm sure that in this climate, her business marketing to real estate agents must be challenging--it is for all of us in the real estate field.
Darin Persinger of Productivity Junkies recently posted an interesting video about this case and branding. If you think your brand is a fancy logo...think again and watch this video.
Click here to make a donation for the Daniel Rothamel Legal Defense Fund
Stumble It!
