My first reaction: I LOVE IT! I think it's visually appealing and it feels like reading a newspaper with plenty of eye catching photos.
This is scheduled to be released to Facebook members in a few weeks and only fellow "developers" have the ability to view those who have set up timelines. YOU can do this in about 9 quick steps via Mashable, if you don't want to wait until October.
HAT TIP: NAR's Speaking of Real Estate: New Opportunities for Connections, Branding with Facebook Timeline